04
Layer 04 / Eight
Trust
Give people enough proof to move forward with confidence.
The governing idea
Visibility creates an opportunity. Trust determines whether a customer feels safe enough to keep moving.
Reputation, credibility, evidence, consistency, and the signals that reduce doubt before a customer acts.
What this layer examines
16 connected checks
The StratumVu 150 evaluates this layer through practical checks that can move from not started to completed and, where evidence supports it, verified.
- 01Reputation and reviews
- 02Proof and authority
- 03Policies and transparency
- 04Security and professionalism
- 05Expectation setting
Where weakness appears
Signals this layer needs attention.
- Claims appear without supporting evidence
- Reviews are unmanaged or difficult to find
- Policies are unclear at decision points
- The business creates avoidable uncertainty
What strong looks like
A business that makes credible promises, supports them with proof, and reduces unnecessary doubt before asking for action.
The question to keep asking: Have you earned belief before asking for action?
The StratumVu 150
Review your Trust layer.
See how the Trust checks connect to the other seven layers and which work deserves attention first.
Start the Business Review