05
Layer 05 / Eight
Conversion
Turn attention into a clear next step.
The governing idea
Attention has no business value until someone can take the next meaningful step without confusion or friction.
Offers, calls to action, lead capture, sales paths, and the practical details that help interest become revenue.
What this layer examines
18 connected checks
The StratumVu 150 evaluates this layer through practical checks that can move from not started to completed and, where evidence supports it, verified.
- 01Offer clarity
- 02Calls to action
- 03Forms and lead capture
- 04Booking and checkout
- 05Confirmation and measurement
Where weakness appears
Signals this layer needs attention.
- Important pages have no clear job
- Forms are longer than the decision requires
- Conversion paths fail on mobile
- Submissions are not tested end to end
What strong looks like
A clear path from interest to action, with working conversion systems and an accurate expectation of what happens next.
The question to keep asking: Can an interested person become a customer without friction?
The StratumVu 150
Review your Conversion layer.
See how the Conversion checks connect to the other seven layers and which work deserves attention first.
Start the Business Review