06
Layer 06 / Eight
Follow-Up
Keep valuable opportunities from disappearing.
The governing idea
No qualified opportunity should disappear without a known outcome, owner, or next action.
Response systems, lead handling, customer communication, retention, and the rhythm that keeps relationships moving.
What this layer examines
15 connected checks
The StratumVu 150 evaluates this layer through practical checks that can move from not started to completed and, where evidence supports it, verified.
- 01Lead control
- 02Response standards
- 03Pipeline ownership
- 04Nurture and reminders
- 05Outcome tracking
Where weakness appears
Signals this layer needs attention.
- Leads live in scattered inboxes or notes
- Nobody clearly owns the next step
- Proposals sit without follow-up
- Lost opportunities have no recorded reason
What strong looks like
A controlled follow-up system where opportunities are acknowledged, owned, advanced, and resolved deliberately.
The question to keep asking: Does the business reliably continue the conversation?
The StratumVu 150
Review your Follow-Up layer.
See how the Follow-Up checks connect to the other seven layers and which work deserves attention first.
Start the Business Review