07
Layer 07 / Eight
Growth
Increase what works without multiplying disorder.
The governing idea
Growth should increase what is already working without scaling confusion, weak economics, or broken delivery.
Measurement, repeatability, capacity, acquisition, and the management systems required to grow with control.
What this layer examines
15 connected checks
The StratumVu 150 evaluates this layer through practical checks that can move from not started to completed and, where evidence supports it, verified.
- 01Growth objectives
- 02Retention and referrals
- 03Channel economics
- 04Controlled experiments
- 05Operational capacity
Where weakness appears
Signals this layer needs attention.
- More leads is the goal without a defined outcome
- Acquisition cost or profitability is unknown
- Advertising is feeding a broken funnel
- Demand is growing faster than delivery capacity
What strong looks like
A repeatable, measurable growth system that acquires the right customers and protects delivery quality and economics.
The question to keep asking: Can the business grow without becoming less reliable?
The StratumVu 150
Review your Growth layer.
See how the Growth checks connect to the other seven layers and which work deserves attention first.
Start the Business Review