03
Layer 03 / Eight
Discovery
Make it possible for the right people to find you.
The governing idea
A capable business cannot create value for customers who never find it or never understand that it is relevant.
Search visibility, listings, content, channels, and the paths that connect customer demand to your business.
What this layer examines
24 connected checks
The StratumVu 150 evaluates this layer through practical checks that can move from not started to completed and, where evidence supports it, verified.
- 01Search visibility
- 02Local discovery
- 03Content and questions
- 04Technical findability
- 05Machine understanding
Where weakness appears
Signals this layer needs attention.
- Important pages are missing from search
- Business listings disagree
- Content does not match customer questions
- The company is invisible for the problems it solves
What strong looks like
A business that can be found and understood across the places customers use to discover options.
The question to keep asking: Can the right customer find you at the right moment?
The StratumVu 150
Review your Discovery layer.
See how the Discovery checks connect to the other seven layers and which work deserves attention first.
Start the Business Review