Layer 02 / Eight

Presence

Create a clear, credible place for the business to exist.

The governing idea

Customers need a clear, credible place to understand who you are, what you do, and why it matters.

Brand, website, messaging, identity, and the essential public assets customers use to understand who you are.

What this layer examines

18 connected checks

The StratumVu 150 evaluates this layer through practical checks that can move from not started to completed and, where evidence supports it, verified.

01Brand identity
02Core messaging
03Website essentials
04Business information
05Professional consistency

Where weakness appears

Signals this layer needs attention.

The business looks different across channels
The website does not quickly explain the offer
Customers encounter outdated or conflicting information
Core public assets feel incomplete or improvised

What strong looks like

A recognizable, consistent business presence that gives every later visibility and trust effort a reliable home.

The question to keep asking: Can people recognize and understand the business?

The StratumVu 150

Review your Presence layer.

See how the Presence checks connect to the other seven layers and which work deserves attention first.

Start the Business Review