Live case study / StratumVu
Building the system with the system.
StratumVu is the first complete StratumVu case study. This record follows the work from an older business-guidance idea to a brand, standard, assessment product, public resource center, and measurable launch.
- Status
- In progress
- Current phase
- Public website
- Evidence standard
- Built and verified separately
The starting point
The idea existed before the name.
Years before StratumVu, its founder was developing business-startup guidance around many of the same recurring problems: how to begin, what to prioritize, how to build trust, and how to keep moving without becoming overwhelmed.
The modern project began by organizing that long-running idea into eight connected layers and a 150-check operating standard.
Build record
What has been completed so far.
- 01
Name and positioning
Established StratumVu as the system for seeing the whole business and knowing what to do next.
Completed - 02
Visual identity
Created the layered mark, mountain motif, navy and blue foundation, restrained gold accent, and editorial typography direction.
Completed - 03
The StratumVu 150
Defined 150 canonical checks across eight layers with statuses, verification guidance, criticality, gates, and dependencies.
Completed - 04
Business Review application
Built Quick 32 and Full 150 assessments, private results, scoring, critical gates, recommendations, and separate staging and production preparation.
Non-email ready - 05
Public website
Built the brand, system, educational, book, tool, legal, and case-study foundation as a separate public site.
MVP complete - 06
Launch and measured growth
Search Console, production analytics, conversion testing, publishing, and growth evidence begin after final launch approval.
Upcoming
Architecture decision
Public education and private assessment remain separate.
- stratumvu.com
- Public brand, books, system pages, resources, search visibility, and case studies.
- check.stratumvu.com
- Private assessments, saved reviews, results, and the future business dashboard.
What the build is already teaching
Order reduces rework.
The assessment became clearer because the canonical 150 checks existed first. The public website became clearer because the assessment turned the method into a real product. The architecture became safer because private results were separated from public content before launch.
The case study will continue after launch with measured search visibility, assessment completion, conversion behavior, and the changes those signals justify.
The StratumVu 150
Apply the same review to your business.
Review all eight layers, identify critical gates, and get your next three moves in dependency order.
Start the Business Review